Inanch London were selected as the hairstylists to celebrity favourite and exclusive evening and prom wear designers Pia Michi's 2011 Model of the Year photoshoot which took place at the prestigious Soho Sanctum Hotel on 6th March 2011. The winner of the competition Harriadnie Beau Phipps along with 4 runner-up models showcased the designer’s new and exclusive collections launching this Spring in selected prom, evening wear and bridal outlets.

Multi-award winning Celebrity Hair Stylist and UK Hair Extensionist of the Year Inanch Emir of Inanch London and her Assistant Veselina Genova styled the hair for all the models with some outstanding creations ranging from Avant Garde to glamorous and elegant looks all of which complemented the dresses. "It was a real pleasure to work with such a talented team of hair stylists. We will certainly be working with them again", said the owners of Pia Michi UK.

Over 300 applications were received with the main prizes of the modeling competition including a full set of hair extensions at Inanch London, a dress of the winners' choice from the new Pia Michi collection, a full portfolio album from the photoshoot and a DVD personalised for each model.