Services at Inanch - Hair Straightening
BRAZILIAN BLOW DRY (GLOBAL KERATIN)
Mention inanch.com website when booking. Offer ends 31st May 2012.

"The Brazilian Keratin Treatment at Inanch - amongst 3 of the best frizz-fighting hair treatments available in Central London" -
Fabric Magazine, August 2009
Click Here to read full review
"Have finally washed my hair this morning since having the Brazilian Keratin Treatment at Inanch and it's like a miracle! I have never ever been able to just blast dry my hair without it ending up looking like a bush - this morning was a different story - it took about 10 minutes and looks lovely and shiny and healthy - I am gobsmacked!!" - Suzanne Carter, Associate Editor/Lifestyle - SHE Magazine, July/August 2009
"Last night I got another Brazilian blow dry (hair straightening treatment). It has saved me so much time and ultimately has made my hair grow since I’m not putting direct heat on it every day. I even got my mom to get one last night and she hasn’t stopped talking about it since. I cannot recommend this treatment enough, it’s the best thing I’ve done in a while!" - American Actress, Nicole Richie.
"The Brazilian Blow Dry at Inanch.- a new miracle treatment!".
Thedetour.co.uk, August 2009. Click here to read full review.

Jo before the treatment Jo after the treatment
The Brazilian Keratin treatment is the latest trend which all the celebrities are using. If you are looking for a treatment to eliminate all your frizz,
add strength and shine to your hair and still allow you to style it with curls or natural waves - this treatment is for you! Inanch London have been offering this new treatment since July 2008 and clients are amazed with the results to say the least.
The salon uses Global Keratin - a specialist taming treatment from Brazil that uses keratin based formulas to calm, condition and define damaged and unmanageable hair for up to five months. The results are truly transformative, leaving hair a joy to style, soft and glossy with a deep resonant shine.
The Global Keratin product itself is a formaldehyde-free formula infused with vitamins, collagen and the same protein that naturally occurs in hair. Once applied by a professional the product gets to work rebuilding the cuticle on every strand of hair and it is so gentle it can be used on coloured and highlighted hair. Variants of this treatment include Chocolate, Mint, Agai and Strawberry.
The treatment softens, smoothens, conditions and most importantly gives you gorgeous frizz-free hair. This type of hair straightening is not permanent but a natural treatment and lasts up to 4 months, fading progressively with every wash. As clients repeat the treatment every few months or so, they will be able to observe the improved quality of hair grown after this treatment has been applied. The application process takes 1.5 to 3 hours depending on the length and thickness of the hair. After the treatment is applied, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish.
The difference between this hair straightening system compared to other systems is that it does not use any strong chemicals to open and close the hair cuticle in an effort to straighten it. This Brazilian Straightening System is Keratin based which is a type of protein high in sulphur and the amino acid cystine which makes it tough, elastic and insoluble. Keratin is a natural repairing substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage.
Brazilian Hair Straightening is suitable for all types of hair including virgin, coloured, highlighted, previously straightened, kinky, curly, and wavy hair.
Important Points About the Brazilian Keratin Treatment
- Can be used over any other kind of straightening.
- It is based on keratin which naturally straightens.
- Works better over coloured or chemically treated hair.
- 4 days after treatment you can go into a pool or sea. (After 4 days)
- Pregnant or nursing women cannot get this treatment done.
- Remains in virgin hair for 2 months, any other type of hair for 3-4 months.
Things To Do During The First 4 Days
Initially there are some precautionary steps to take to ensure the best straightening possible.
- Wear your hair down for at least 4 days to allow the product to settle in your hair.
- Use hair dryer or flat iron (in case hair gets wet during the first four days.)
- Wear a silk scarf to pull your hair away from your face.
- Use a shampoo without Sodium-Chloride (Sulfate-Free) on your hair at all times.
Things Not To Do For The First 4 Days
- Do not wash your hair.
- Do not tie your hair into a ponytail.
- Don't use hair clips.
- Don't pull your hair behind your ears.
- Do not exercise or sweat.
- Don't use hair bands.
- Do not use your glasses to hold your hair back.
- Do not use sprays, gel or mousses.
To book your free consultation please call us on 020 7383 7607 or e-mail us at brazilian@inanch.com
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