The Brazilian Blow Dry: The Latest Celebrity Secret In Hair Care.

The Brazilian Blow Dry is the perfect way to eliminate frizz, strengthen and add shine to hair whilst retaining healthy body and movement. The treatment softens smoothes and conditions to give you manageable, frizz-free hair. Other straightening treatments use harsh chemicals to get the desired effect but the problem with this is that the hair is left looking flat and lifeless and often damaged.

The treatment washes out slowly over 3-4 months and doesn’t guarantee poker straight hair like other straightening treatments, but it will dramatically improve the manageability of frizzy or unruly hair. The Brazilian Blow Dry is a keratin based treatment. Keratin is a protein found naturally in skin, hair and nails and works by smoothing the hair and injecting a much needed boost of moisture to restore damaged hair.

Even if your hair is heat damaged, highlighted, over-processed or has been chemically straightened in the past, the Brazilian Blow Dry can help to return you hair in to its original healthy, shiny, smooth state. The Brazilian Blow Dry can even be applied over other previous straightening treatments. The results are visible immediately after the treatment has been completed, you will be amazed at how great your hair will look!

Unlike other straightening treatments, the Brazilian Blow Dry is actually kind to your hair. It improves the condition by adding keratin and restores resiliency to humidity, rain or sweat. No longer will you need to worry about the elements ruining your sleek, smooth hairstyle. Say goodbye to frizzy hair!

The Brazilian Blow Dry is a relatively quick process and takes 1 and a half to 3 hours depending on the length and thickness of the client’s hair. The Brazilian Blow Dry can be used on all hair types; in fact the more damaged the better! The treatment works best on coloured, permed, relaxed, highlighted and even bleached hair. It improves the condition and strength of any hair type to leave it looking smooth, silky and more manageable than ever before!

If you’ve ever wanted to just wash and go or dramatically reduce the amount of time you spend styling your hair, then the Brazilian Blow Dry! The treatment is not permanent and the results will fade progressively with every wash so you don’t need to worry about re-growth. Once the results have faded you will need to have the treatment repeated to keep hair looking good.

The process of the Brazilian Blow Dry is simple. First you will undergo a consultation to make sure that the treatment is suitable for your hair type and lifestyle. Once the stylist has ensured that the client is well suited to the treatment, the treatment will start with the hair being thoroughly washed. Then the keratin-rich product is applied directly on to the hair and sealed with a hot iron which ensures that the hair soaks up the product properly. This hydrates and smoothes the hair and creates a beautiful glossy finish.

Most people notice improved hair growth as the heat styling time is dramatically decreased. Less direct heat means that the hair has more of a chance of growing without becoming dry and brittle and ultimately breaking.

For a full list of the straightening services available at Inanch London please click here.

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