The Truth About The Brazilian Blow Dry!

It doesn’t matter whether you’ve got curly or straight hair, fighting frizz is a long and frustrating battle. If you have frizzy hair then humid weather, air conditioning and other environmental factors are all things to dread and avoid. Most of us will suffer from some level of frizz at some point but some struggle more than others. If you can’t leave the house without blow drying and straightening your hair to within an inch of its life or spend all your money on smoothing products then listen up.

There is a new wave of in-salon services taking the world by storm all claiming to be able to eliminate the dreaded fluff and frizz leaving you with soft, smooth luscious locks. Sound too good to be true? Well it is true! The Brazilian Blow Dry, also known as the Brazilian Keratin Treatment or the Permanent Blow Dry, is a revolutionary treatment that promises to eliminate frizz and cut your daily blow dry and styling time in half.

This amazing new smoothing treatment will not only give you the smooth, straight locks you’ve always wanted but will improve the condition of your hair by repairing past damage and protecting it from further damage. The key to the success of the Brazilian Blow Dry is its secret ingredient: keratin. This is a natural substance found in hair, nails and skin; it is this that gives the hair its added elasticity, strength and improved condition. The Brazilian Blow Dry is basically a really intensive conditioner that lasts for up to four months, sounds good hey? 

Unlike other chemical straightening treatments, the Brazilian Blow Dry prides itself on delivering amazingly straight results that last without chemically changing the structure of the hair. Instead of changing and potentially damaging the structure of the hair, this treatment works to infuse the hair with keratin and repairing damaged areas with the actual protein of the hair.

The Brazilian Blow Dry is a natural treatment which means that the results are not permanent. Most people will find that the results will last between 2 and four months depending on how often the hair is washed. Although some chemical treatments are permanent, the hair does not look healthy or natural and it is left looking less than lack lustre.

The Brazilian Blow Dry is semi-permanent and the results will fade over four months instead of growing out like chemical straightening systems. This means that once the effects have washed out you can re-treat the full head over and over again as much as you like. The disadvantage of permanent systems is that you get root growth which looks unnatural.

The Brazilian Blow Dry is perfect for those looking to make their hair less high maintenance. If you spend hours blow drying and styling your unruly hair then the treatment can drastically reduce the amount of time you have to spend on your hair. Following the treatment you can literally wash and go! You can let your hair dry naturally without having to worry about frizz or kinks and the results will be soft and natural instead of greasy and heavy like some other straightening systems.

If you think that a Brazilian Blow Dry could help with your unruly head of hair then look no further than Inanch London. For a full list of the straightening services available at Inanch London please click here.

Tags: brazilian keratin treatment, elasticity, environmental factors, four months, frizz, hair nails, luscious locks, natural substance, revolutionary treatment, straight hair, structure of the hair