The Brazilian Blow Dry- damaging or rescue remedy?
Most people would associate straightening treatments with harsh chemicals that create a ‘quick fix’ solution and ultimately do the hair more damage than good. The Brazilian Blow Dry is different in that it can rescue dry, damaged and over-processed hair and transform it so it is almost unrecognisable. It can transform even the frizziest, wiriest hair into a shiny, smooth and manageable mane. It does not completely straighten the hair the way that some chemical treatments might, instead it makes the hair much softer so that it is easier to style and blow dry. And more importantly it will take less time to perfect your chosen style, leaving you with more time to go about your daily business.
If you find yourself spending hours in the morning wielding your straightners and battling with your unruly mane then this could be the treatment for you. Women who undergo the Brazilian Blow Dry find that they are spending less time with their straightners and therefore are inflicting less heat damage on to their hair. Does doing away with the straightners in the mornings sound too good to be true? Then let’s investigate the scientific explanation behind the treatment. It is an innovative hair-smoothing technique that is rich with keratin and promises to actually improve the condition of your hair. In terms of hair straightening treatments this is innovative as the harsh chemicals previously used affect the elasticity of the hair and may result in it becoming fragile and more prone to breakages.
The Brazilian Blow Dry actually strengthens your tresses by filling the damaged cuticles of the hair with keratin whilst intensively moisturising the hair and softening it beautifully. And the results have been life-changing for some women. As a woman with naturally curly hair, I am always on the look out for new smoothing and straightening products on the market and can fully identify with the frustration of desperately wanting my frizzy curls to magically transform into a smooth and manageable mane that a Disney Princess would be proud of. The Brazilian Blow Dry does not do away with volume and bounce in the same way that conventional methods can do either. Instead the treatment allows the hair to retain its own natural movement and shine. Also there is no need to worry that the fresh growth of hair will appear as a stark contrast to the treated hair as the Brazilian Blow Dry is designed to wash out with time leaving the hair looking natural and healthy.
The process is simple; firstly the hair is washed thoroughly with a clarifying shampoo and then the rich keratin formula is applied. As the hair dries a flat iron is used to seal the solution into the strands of hair, washed out and then a moisturising mask is applied and finally, the hair is treated to a professional blow-dry. People who undergo the treatment are able to ‘wash and go’ with no fuss probably for the first time in their adult lives. It is only hair at the end of the day but if it means that there is one less thing to worry about in the morning then I think we can all appreciate the merits of that. It is a relatively expensive treatment with prices starting from £200, but women have been reported as saying that the extra long lie-in that they now enjoy in the morning is priceless.
For a full list of hair straightening services on offer at Inanch London click here.
Tags: curls, curly hair, cuticles, elasticity, hair straightening treatments, harsh chemicals, heat damage, keratin, nbsp, tresses
