All across the country top stylists are using special straighteners in order to create beautiful, healthy looking hair. These straighteners are the most in demand hair styling product. They are made up of ceramic tourmaline plates and negative ionic technology. Standard ceramic irons do a decent job, but the Sedu produces as much as six times more negatively charged ions. They cut the time it takes to straighten your hair by half without causing any damage and leaves your hair three times smoother and silkier.

So what exactly is meant by ceramic tourmaline? Tourmaline is a precious stone that possesses natural unique ionic and infrared properties. The presence of Tourmaline mineral makes tourmaline ceramic irons totally unique in their class. The secret is the use of this very expensive, natural emitter of negative ions and infrared heat, working like a magnet. Negative ions close the cuticle layer to create a smooth, silky hair surface and seal in the hair's natural moisture. This provides ultimate shine, colour and moisture protection, and also eliminate static electricity on the hair surface so hair is left silky and frizz-free.

Sedu straighteners are sold exclusively in salons, beauty supply stores and online. Sedu straighteners use infra red heat that helps to seal in your hair's moisture. As well as straightening your hair, sedu straighteners also produce tight ringlets or loose waves.

Hair straightening technology has the same principal as a clothes iron. However the intensity of heat needed to straighten your hair can have an ill effect on your hair, making it dry, frizzy and a straw like texture. A sedu straightener stops this as it causes no damage to your hair due to the tourmaline ceramic plates. A sedu straightener only takes 30 seconds to heat up and comes in a variety of widths, the biggest being 1.5.

With sedu straighteners you can dress your hair how you want; you can have it straight, curly, flip it out or curl it in. Whether you have long or short hair you can use sedu straighteners. They give you amazing results every time and one of the best things about them is you can use them on a daily basis without ruining your hair.

If you want to achieve the best results possible with your sedu straighteners then it is advised you condition your hair well with a good conditioner when you wash it. This will stop you from damaging your hair and help you to create silky, straight and shiny hair.

Hair straighteners generally come in three models:

• Professional - the choice of professionals

• Salon Styler - have wider plates that quickly work through larger sections of hair, making them ideal for thicker, heavier hair

• Mini Styler - smaller curved barrel, which is ideal for short hair

The sedu is the top choice for hair straighteners not only with the general public but with the stylists too. They are the next best thing to having your hair permanently or chemically straightened and the best bit is you don't just have to go to your salon to experience sedu straighteners as they are available to buy from specialist beauty stores as well as online.