A lot of people ask why they should invest in a Sedu flatiron versus one they can buy at Wal-Mart or their local drug store.

The problem with most heated styling aids it that the intensity of heat that is required to style your hair is also a contributing factor of your hair becoming dry, frizzy, and generally takes on the appearance of straw.

There are different materials used to create a flat iron, and different qualities of these materials as well. Ceramic flat irons are preferred to flatirons with gold or chrome plates. Basically this is because the metal plates do not heat evenly, and the metal plates can pull, tug, break, and fry your hair. For most people this is not the desired result.

The ceramic flat irons that you buy at your local drug store may only be coated with ceramic, or the quality of ceramic is just not as good as the ceramic used on a Sedu iron. They either do not get hot enough to get the job done or they get too hot and damage your hair. If the flatiron does not get hot enough, this will only frustrate you when you have to run the iron over the same strand 4 or 5 times until you finally settle for the finished outcome.

What’s so great about the Sedu Tourmaline Ceramic flat Iron is that it solves these problems instead of creating them, leaving your hair silky and shiny.

The Sedu flat iron's mixture of ceramic with the mineral Tourmaline within their heating plates is what gives your hair its silky, shiny appearance, and is the secret to the success of the Sedu products. While other hair irons use only ceramic for their heating plates, it is the presence of Tourmaline in the heating plates of the Sedu irons that makes all the difference. The saying "you get what you pay for" is a statement that is true for many things. It is also true when it comes to buying the best products for your hair.

One of the most beneficial reasons for using a Sedu flat iron, other than the beautiful condition it leaves your hair in, is the fact that after using the iron your hair stays straight. No more looking beautiful on your way out the door, only to get to work and have your hair poof out due to the humidity.

Here's Why

According to Wikipedia the tourmaline mineral group is chemically one of the most complicated groups of silicate minerals. Tourmaline occurs naturally in a crystalline form, with the unique property of forming a three-sided prism, but what makes it so useful when it come to the Sedu Flat Iron is that this mineral is also naturally pyro-electric. In other words Tourmaline responds to heat in a positive way. When the Tourmaline in a Sedu iron is heated during the process of straightening hair, the mineral becomes slightly electrically charged allowing the negative ions to do their job. These negatively charged ions keep your hair from becoming frizzy and straw like when you straighten it, and it is also what makes the Sedu tourmaline Flat Iron the premium hair-straightening product on the market today, as well as the most reliable. And, after all, it is the results that we are after.