AUTHENTIC BEAUTY CONCEPT STYLING ASSORTMENT
Today, hair is about effortless style and loose, free-flowing textures. To create your perfectly (im)perfect look try the Authentic Beauty Concept pure styling formulas.
When it was decided to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, it was talked about a few ingredients in the products that could easily be replaced by more natural sources. After extensive testing, it was discovered there were many alternative natural ingredients perfect for the products, giving long-lasting performance and pliable textures without having to use synthetic alternatives like mineral oil, parabens and silicones.